The Story

The Story

You want abs, I get it BUT ManTheFUP is more than just abs and fat loss!

Although many people would say we do that well!

We help men.  In fact, we ONLY work with men!

Men just like you become stronger, mentally and physically.

Fitness and fat loss goes far beyond just the body, it changes who you are.

The best men are the most disciplined, make great decisions each day and are in complete control of being centred!

I want to share something disturbing with you…

75% of ALL suicides are men!

Men are 3X more likely to become dependant on alcohol than women.

Men aged 40-49 have the highest rate of suicide.

Boys are 3X more likely to be diagnosed with ADHD.

Fitness is the vehicle to becoming the man you want to become.

We help men reclaim 

When we are strong and feel good, we are happier, more productive, mentally and emotionally stronger. We can work toward our purpose!

Society has changed.

It has forced men to become a watered down version of themselves to conform to society.

Nature has created something unique in each and every one of us while society has forced everyone to conform!

Men are weaker today than ever in history of mankind, and its only getting worse!

You know exactly what I am talking about!

I am not just talking about our bodies, but our minds too.

This effects your work, your confidence, your purpose and most of all your happiness!

Men aren’t weaker because there is something wrong with us. We are weaker because we have cultivated a soft society.

We don’t use our body or brains the way we once did.

I am going to get real with you for a second…

Amer Kamra: The Visionary

Amer Kamra a Toronto based entrepreneur is the visionary behind the big 3 brands: Hammer Fitness, Ladythefup and Manthefup. Amer Kamra founded LadyTheFup in 2019 and has completely removed himself from the brand to allow an environment to be curated for women, by women. While LadyTheFup maintains true to the core values and pricinples of Hammer Fitness and ManTheFup. Each one of the 3 brands has been created and cultivated with the client in mind. 

Amer wanted to create a brand that would be managed, owned and coached by women, for women exclusively. You can learn more about Amer and the brands he’s created by visiting his website

Amer Kamra
Jase Stevens

The Man behind Man The F up
Jase Stevens